The 360-Degree Life
of Eric

Before I put myself out there for a global leadership role, I need to see what the world sees. Not the polished LinkedIn version — the real me.

I run a search on myself. Scout — the Owl AI — pulls in my years of coaching youth lacrosse, my involvement in the local community, and my digital footprint across various platforms. It confirms my “vibe”: a high-trust leader and family man.

I'm ready to hit “send” on that job application.

We receive two referrals for a contractor. We really hit it off with one guy — he's charismatic and his quote is perfect. We almost shook hands on the spot. He felt like a “good guy.”

But I've learned to trust the data, not just the handshake.

I run him through ISee360. While his business reviews are fine, his personal history tells a different story: significant criminal background issues that never showed up on his professional site.

We go with the second referral — someone whose personal reputation matches their professional one.

My son is thrilled to make the travel team, but as a father, my first thought is: Who is this person I'm handing my son over to for 10 hours a day?

I run the coach through ISee360. I'm not looking for his win-loss record — I'm looking for context.

Scout surfaces publicly available information about his coaching history and his standing in his previous community, including references to youth mentorship and parent feedback.

With more context in hand, I feel better informed about the decision to put my son on that team.

His son is excited about a match and wants to meet up that night.

I tell him, “Son, I trust your judgment, but the digital world is curated. Do a vibe check.”

We run the match through ISee360. We aren't looking for a resume — we're looking for authenticity. We verify she's a real student at his university with a consistent social history.

It gives him the confidence to meet her safely, knowing she is exactly who she claims to be.

My friend is sold, and the pitch is brilliant. It's a “revolutionary” healthcare play — an app called MedSync, led by a founder named David Kline.

But before I write the check, I look into the man behind the tech.

ISee360 digs deeper than the pitch deck. It uncovers a history of two bankruptcies and, more alarmingly, charges related to check-cashing fraud.

The “revolutionary” investment is actually a massive personal risk. I call my friend back and tell him: “The tech might be great, but the person behind it isn't someone I can partner with.”